.TATAR Registration: Sunrise Phase

Russia’s first and largest professional domain names registrar RU-CENTER started application process for .TATAR names Sunrise registration from the owners of trademarks included into ICANN Trademark Clearinghouse (TMCH). RU-CENTER has become the sole TMCH agent accredited in Russia and CIS. This first Sunrise phase will continue till 27 October.

The application process for .TATAR names registration will be launched in November based on requests of the state authorities of Tatarstan Republic, management authorities of state non-budgetary funds, local administration authorities and state institutions of the Republic. At the third Sunrise phase (1-22 December 2014) domain names will become available for the owners of trademarks protected on the Russian Federation, as well as for mass media and non-profit organizations.

On February 3, 2014 Landrush registration of .TATAR names will be launched with several stages to go. One of the conditions at this stage is submission to the registry of the description of .TATAR name registration goal - it shall meet the visions and values of the TLD. If there are two or more .TATAR registration requests, the right to domain name priority registration will be determined at a private auction.

And finally on March 23, 2015 .TATAR will be available for all Internet users.

.TATAR domain is positioned as a TLD identifying specific ethnic and linguistic features of the Tatar community. According to the administrator's website, it is originally intended for the Tatar speaking cultural society. Not only residents of Tatarstan, Russia or CIS, but also those who are interested in Tatar language, history, as well as producers of goods and services oriented at Tatar community are eligible to become registrants of .TATAR names. .TATAR domain will form basis of the so called Tatar segment of Internet.

Domain launch is sponsored by Ministry of Information and Communications of the Tatarstan republic. .TATAR Administrator is Coordination Center of Regional Domain of Tatarstan Republic, Technical Center of Internet JSC became a technical Registry Operator that currently maintains functioning of Russian .RU, .SU, .РФ and municipal .MOSCOW and .МОСКВА domains.

.TATAR TLD pre-launch activities started in 2012. 7 August 2014 it was resolved and in autumn the registration process started.

There are about 8 mln. Tatars in the world, 5.5 mln. of which live in Russia. Meanwhile, in Tatarstan 779 ths. users enjoy broadband Internet access.